Analisis faktor-faktor yang mempengaruhi trust dan pengaruh trust terhadap loyalty pengguna internet bankinh nank BCA di Kota Madiun

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Analisis faktor-faktor yang mempengaruhi trust dan pengaruh trust terhadap loyalty pengguna internet bankinh nank BCA di Kota Madiun

This research aims to proved empirically the factors that influence the trust of internet banking users BCA in Madiun. This research also show the influence of trust to internet banking users BCA in Madiun.
The sample of this research is 69 users of internet banking at BCA. Data collection techniques used non probability sampling with approach purposive sampling and snowball technic. The statistical tool used in this research statistical software Smart Partial Square (PLS) version 3.2.3.
The results of this research proved that shared value, communication, opportunistic behaviour control gave positive effect and significant to trust. This research proved too that trust gave positive effect and significant to loyalty.

Pernyataan Tanggungjawab

Pengarang

April Ria Dewi - Personal Name

Edisi

No. Panggil

2016 Ak Dew a

ISBN/ISSN

Subyek

Klasifikasi

2016 Ak Dew a

Judul Seri

GMD

Text

Bahasa

Indonesia

Penerbit

Universitas Katolik Widya Mandala Madiun

Tahun Terbit

2016

Tempat Terbit

Madiun

Deskripsi Fisik

xiii;66p;30cm

Info Detil Spesifik

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