Detail Cantuman Kembali
Analisis Struktur Wacana Dalam Iklan Produk Kecantikan Perawatan Wajah Pada Majalah FEMINA Edisi April 2016
This study purposed to describe the form and function of discourse in facial care beauty products ads in magazines Femmina issue of April 2016. This research uses descriptive qualitative approach, i.e., descriptive research based on data in the form of sentences and paragraphs that support the aspects examined. Research results are grouped into two. Firsr, consisting of (1) 5 ad hortatory discourse shaped, (2) 4 ad procedural discourse shaped, (3) 3 advertising shaped the discourse of information, and (4) 2 advertising shaped the discourse of ekspositori. While the function of discourse, i.e., (1) 5 ads serve aesthetic discourse, (2) 4 ad serves as a informasional discourse, (3) 3 ads serve as a discourse of informasional and the directive, as well as (4) 2nd ad serves as a discourse of Directive.
Yuni Marsela Ayu Lestari - Personal Name
Agnes Adhani - Personal Name
Diani Febriasari - Personal Name
Agnes Adhani - Personal Name
Diani Febriasari - Personal Name
2016 Ind Les a
2016
Indonesia
Universitas Katolik Widya Mandala Madiun
2016
Madiun
xiii,85p;30 cm
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